User:Lrivers - Revision history

Lrivers: /* Who */

2006-07-11T16:42:27Z

‎Who

Lrivers: /* What */

2006-07-11T16:42:03Z

‎What

Lrivers at 16:40, 11 July 2006

2006-07-11T16:40:05Z

New page

==What==
[http://mosasaur.com Mosasaur], a marketing consultancy with a focus on small technology firms and startups. I help you tell your story, even when it's a challenge to explain.
===Strategic===
====Crystalizing your message====
You know, intimately, what it is you offer. The challenge is making a crisp statement that resonates. I can get you there.

It's easy to make a list of features--not so easy to explain to someone why they want to pay you for them...

===Product Management===
From honing your practices to developing use cases, I can help!

===Tactical===
Not only big-picture player, I can create any sort of marketing materials you might need

Copy writing--I'm a skilled writer and can deliver in the right voice for your market
Collateral development--very experienced developing materials for trade shows, press kits, and the like
Website development--semantic markup and css for search engine-friendly sites
Demo scripts and reviewers guides

==Who==
Lorin Rivers, a seasoned technology marketing executive with deep and broad experience. I am usually either the geekiest marketer (or the most marketing-savvy geek) in the room.

@@ Line 18: / Line 18: @@
 *Demo scripts and reviewers guides
-==Who==
+===Who===
 Lorin Rivers, a seasoned technology marketing executive with deep and broad experience. I am usually either the geekiest marketer (or the most marketing-savvy geek) in the room.

@@ Line 1: / Line 1: @@
-==What==
+===What===
 [http://mosasaur.com Mosasaur], a marketing consultancy with a focus on small technology firms and startups. I help you tell your story, even when it's a challenge to explain.
-===Strategic===
+====Strategic====
-====Crystalizing your message====
+=====Crystalizing your message=====
 You know, intimately, what it is you offer. The challenge is making a crisp statement that resonates. I can get you there.
 It's easy to make a list of features--not so easy to explain to someone why they want to pay you for them...
-===Product Management===
+=====Product Management=====
 From honing your practices to developing use cases, I can help!
-===Tactical===
+====Tactical====
 Not only big-picture player, I can create any sort of marketing materials you might need
-Copy writing--I'm a skilled writer and can deliver in the right voice for your market
+*Copy writing--I'm a skilled writer and can deliver in the right voice for your market
-Collateral development--very experienced developing materials for trade shows, press kits, and the like
+*Collateral development--very experienced developing materials for trade shows, press kits, and the like
-Website development--semantic markup and css for search engine-friendly sites
+*Website development--semantic markup and css for search engine-friendly sites
-Demo scripts and reviewers guides
+*Demo scripts and reviewers guides
 ==Who==
 Lorin Rivers, a seasoned technology marketing executive with deep and broad experience. I am usually either the geekiest marketer (or the most marketing-savvy geek) in the room.