PR and Marketing - Revision history

Bigbob: /* Branding and Logo */

2006-11-04T04:59:42Z

‎Branding and Logo

Bigbob: /* Website Design and Programming */

2006-11-04T04:57:22Z

‎Website Design and Programming

Dechontelle at 13:28, 20 October 2006

2006-10-20T13:28:18Z

Dechontelle at 13:28, 20 October 2006

2006-10-20T13:28:08Z

Dechontelle at 13:27, 20 October 2006

2006-10-20T13:27:21Z

Dechontelle: /* General Advice */

2006-10-20T13:26:28Z

‎General Advice

Dechontelle at 13:25, 20 October 2006

2006-10-20T13:25:43Z

Dechontelle at 13:25, 20 October 2006

2006-10-20T13:25:18Z

Dechontelle at 13:23, 20 October 2006

2006-10-20T13:23:53Z

Dechontelle at 13:22, 20 October 2006

2006-10-20T13:22:11Z

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 == Branding and Logo ==
-.  Expect at least $500 for a decent logo. A good price for full branding would be $3k-5k. Some companies that charge a flat fee of $250-500 with various degrees of success.
+.  Expect at least $500 for a US-made logo. A good price for full branding would be $3k-5k. Some overseas companies that charge a flat fee of $150-500.  All of these options produce various degrees of success.
-A true branding company will often charge $5-10k for a total marketing collateral package. This will include logos, stationary, a brand image, design fees, and brochures. Corporate IDs usually range from $5-25k unless you are a mid-cap company or Fortune 500 firm, in which case it would be more expensive.
+A traditional branding company will often charge $5-10k for a total marketing collateral package. This will include logos, stationary, a brand image, design fees, and brochures. Corporate IDs usually range from $5-25k unless you are a mid-cap company or Fortune 500 firm, in which case it would be more expensive.
 == PR and Marketing ==

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 . Prices range from $50/hour on the average end to $75-$95/hour for high-end programming and graphics (Java, Flash, backend tool).  Expect around $75/hour for a good firm.
-. Sites can range from $1000 on the low end to $25k depending on how advanced the interface is.  Expect to spend $2500-3k for a decent, good-looking website that doesn't include heavy programming.
+. Sites can range from $1000 on the low end to $250k++ depending on how advanced the interface is.  Expect to spend $2500-3k for a decent, good-looking website that doesn't include heavy programming.
 == Branding and Logo ==

← Older revision		Revision as of 13:28, 20 October 2006
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−	Bootstrap businesses will need PR and Marketing at some point. How do you know '''when''' to start marketing, average '''cost''' ranges, and what's the'''advice''' from fellow Bootstrappers?	+	Bootstrap businesses will need PR and Marketing at some point. How do you know '''when''' to start marketing, average '''cost''' ranges, and what's the '''advice''' from fellow Bootstrappers?

	== General Advice ==		== General Advice ==

← Older revision		Revision as of 13:28, 20 October 2006
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−	Bootstrap businesses will need PR and Marketing at some point. How do you know '''when''' to start marketing, ~~what are the~~ average ~~ranges of~~ '''~~costs~~''', and '''advice''' from fellow Bootstrappers?	+	Bootstrap businesses will need PR and Marketing at some point. How do you know '''when''' to start marketing, average '''cost''' ranges, and what's the'''advice''' from fellow Bootstrappers?

	== General Advice ==		== General Advice ==

← Older revision		Revision as of 13:27, 20 October 2006
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−	Bootstrap businesses will need PR and Marketing at some point. How do you know when to start marketing, what are the average ranges of costs, and advice from fellow Bootstrappers?	+	Bootstrap businesses will need PR and Marketing at some point. How do you know '''when''' to start marketing, what are the average ranges of '''costs''', and '''advice''' from fellow Bootstrappers?

	== General Advice ==		== General Advice ==

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 . ALWAYS get it in writing. Don't just sign the contract provided by the firm. Make sure goals, timelines, objectives, and deliverables are provided. Don't pay up front. Instead, try to bargain to pay at pre-agreed intervals that are based on percentage of completion.
-. Again, your branding and expenditures in these areas will depend on how many '''employees''' and '''income''' you have. If you have a single employee ''and'' are in the Valley of Death, you should spend as little as possible without hurting your image. For those of you in a growth phase, it may be time to expand your image/brand, so the investment is worth it.
+. Again, your branding and expenditures in these areas will depend on how many '''employees''' and '''income''' you have. If you have a single employee ''and'' are in the Valley of Death, you should spend as little as possible without hurting your image. If your company is in a growth phase, it may be time to expand your image/brand, so the investment could be worth it.
 == Website Design and Programming ==

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 . ALWAYS get it in writing. Don't just sign the contract provided by the firm. Make sure goals, timelines, objectives, and deliverables are provided. Don't pay up front. Instead, try to bargain to pay at pre-agreed intervals that are based on percentage of completion.
-. Again, your branding and expenditures in these areas will depend on how many ''employees'' and ''income'' you have. If you have 1 employee AND are in the Valley of Death, you should spend as little as possible without hurting your image. For those of you in a growth phase, it may be time to expand your image/brand, so the investment is worth it.
+. Again, your branding and expenditures in these areas will depend on how many '''employees''' and ''income'' you have. If you have 1 employee AND are in the Valley of Death, you should spend as little as possible without hurting your image. For those of you in a growth phase, it may be time to expand your image/brand, so the investment is worth it.
 == Website Design and Programming ==
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 . Event marketing and PR is often 15-25% of the total budget. If the event budget is a $100K, the firm may spend upwards of $15k in consulting services fees, if not more.
-. Monthly retainers are common, but not required. They're often $2k on the low end to 10k+ on the highend. ''Ask if the retainer fee includes all costs, such as writing and placement.''  Retainers below $2k/mo should be suspect.
+. '''Monthly retainers''' are common, but not required. They're often $2k on the low end to 10k+ on the highend. Ask if the retainer fee includes all costs, such as writing and placement. Retainers below $2k/mo should be suspect.
 . A yearly cost may be $10-15k for a startup and $25-30k for the first phase of growth, perhaps when you are hiring employees and trying to keep up with business.