== Sign Up ==
The Bootstrap Interactive Subgroup (formerly Web Subgroup) is for founders of bootstrap businesses who have an interest in leveraging web & mobile technology to build their business. You don't have to have a web company per se - we all use the web as part of our business. Participation in our monthly meetings and ongoing online conversations is a great way to get and remain knowledgeable about best practices and new technologies. Subgroup lead is [http://simplitex.com Marcus Mateus], marcus ~at~ simplitex dot com.

== Next Meeting ==
We meet the third Tuesday of each month, 7:00pm at Conjunctured, 1309 E. 7th Street, Austin, Texas.

* Mar 15, No meeting in honor of [http://sxsw.com/ SXSW] and related activities
** Mar 7-11, [https://www.riseglobal.org/austin/week Austin Rise Entrepreneur Week]
** Mar 10, [http://www.americasitforum.com/americasitforum.com/HOME_AMERICASITFORUM.html America's IT Forum]
** Mar 10, [http://austincohabitatparty.com/ Cohabitat Party]

== Archives ==
Past Bootstrap Interactive meetings, including audio, images, and slides when available. We've changed the format of the meetings to be discussions rather than presentations, with possible exceptions. When we have a presentation, we'll attempt to record it and post here.

===2011 ===
* Feb 15, "Getting Noticed at SXSW Bootstrap Style", Nehemiah Pitts, Owner Shining Light Consulting (Business Development Consulting) and Consulting Director of Sales at [http://www.fg2.com/ FG SQUARED]
<blockquote>
Nehemiah is a community evangelist spreading the word about Austin's Cohabitat Party -- an underground SXSW party aimed to convene Austins interactive scene, showcase Austin's talented web companies, and build community that is rich with new possibility.
</blockquote>
* Jan 18, "Starting and Running a Software as a Service", Jason Ford Founder and CEO of [http://feedmagnet.com FeedMagnet]
<blockquote>
Jason has been working on the Web as designer, developer, and strategist for as long as the Internet has been used for marketing. He has a passion for innovation and started FeedMagnet so that businesses and agencies don't have to re-invent the wheel every time they want to use social content online. Feed Magnet pulls together content from a variety of social and other media for businesses to gather, filter, moderate, and showcase.
</blockquote>

=== 2010 ===
* Nov 17, "How to Give a Great Demo" - Lorin Rivers of [http://mossaur.com mossaur.com]
<blockquote>
The process from concept to delivery, what to think about, how to go about it and how to document it so anybody who needs to can also give a demo that tells the story you want told about what it is you are showing off.
 
Lorin has consulted on technical marketing for the likes of Bare Bones Software and OmniGroup, including helping them develop and deliver successful demos.
</blockquote>
* Oct 19, "Some Patterns of Lean Startup from [http://foodonthetable.com FoodOnTheTable.com]" - Steve Sanderson
<blockquote>Most of us have spent tremendous effort on planning, anticipating the needs of our customers, testing before release to our customers, re-thinking, re-considering and re-coding. The only thing that may seem worse is when there’s none of this. Regardless, we expect to know, in advance what’s true about our customers. What if both alternatives are wrong? What if, instead, we assume we’re ignorant and use our creativity to learn? Find out how we decide what to do next using feedback loops of continuous learning and continuous deployment and some of our results.
 
Come hear about how we started an online business without a website.</blockquote>
* Sep 21, CANCELED - No Meeting This Month
* Aug 17, "Web-based Business Postmortem" - Percy Wegmann, founder of Bidtective, will discuss his experience trying to start a marketplace-based business that didn't quite make it. Hindsight being 20-20, he will share what he should have known before starting the business, before picking an industry, before choosing a financing model, before setting a pricing structure and before starting to market his product. Please join us for a candid and no-holds barred post-mortem on what seemed like a great idea at the time.
** Some good pre-meeting reading on the challenges of the [http://blog.asmartbear.com/marketplace-business-model.html marketplace business model]
* July 20, "Interactive Sub-group Roundtable" - We will have a round-table discussion about our business challenges in the interactive space and what we as a subgroup can do to help overcome these challenges. Whether you are struggling to understand the interactive market & technology landscape, trying to get clients to see (and pay) for the value, or anything else interactive related, we want to help you grow your business.
* June 15, CANCELED - No Meeting This Month
* May 18, "Leveraging Location Based Services in your Business" - Todd Barnard will be presenting about creative ways to leverage increasingly ubiquitous location aware services, many of them free, to grow your business. He will be using a fellow bootstrapper's business as a case study. Todd [http://twitter.com/toddbarnard @toddbarnard] is a local "product manager" (he's not big on that job description though) with a burning passion for harnessing the power of activity streams in general and location awareness in particular.
** [http://www.slideshare.net/ronin691/bootstrap-atx-interactive-talk Slides]
* Apr 20, Dawn Green founder of [http://www.thunderdata.com Thunder Data Systems], a local web development consultancy, will share her insights and experiences from nearly a decade of bootstrapping... including their relatively recent transition from strictly services to the selling of SaaS with their [http://thundertix.com ThunderTix] offering.
* Mar - No Meeting in honor of SXSW
* Feb 16, Group roundtable discussion about Austin's Interactive & Entrepreneurial scenes. Both how and where to plugin to the scenes, as well as how to leverage them to grow your business.
* Jan 19, Steve Golab founder of [http://www.fg2.com/ FG SQUARED] interactive marketing agency, will be sharing his insights and learnings from 15 years of bootstrapping.
** [http://www.youtube.com/watch?v=Dv96DmShTrA Video] - Big Thanks to Percy Wegmann for Recording and Uploading
** [http://www.slideshare.net/steve_golab/bootstrap-interactive-jan-19-2010 Slides]

=== 2009 ===

* December 2009, No meeting - Celebrating the Journey!
* November 2009, Brandon Taylor from [http://btaylordesign.com/ bTaylor Design] will be doing a design critique of a few member websites
* October 2009, Bijoy Goswami on "The Bootstrap Model in the Interactive Space"
** Also, a discussion of the changing vision/scope for the subgroup
* May 2009, Andrew Donoho on "The Interactive Mobile Web"
** [http://weblogsky.com/audio/bsweb-adonoho.mp3 Audio]
** [http://weblogsky.com/ppt/bsweb-adonoho.pdf Slides]
* DemoCamp at 3925 W. Braker Lane (In the MCC Building) Austin, TX. Thanks to Tech Ranch Austin! No audio for this one (sorry).
** [http://www.flickr.com/photos/weblogsky/sets/72157617445497587/ Images]
* March 2009: No meeting (we were at [http://sxsw.com SXSW]
* February 2009: Tim Walker of Hoover's: "You Can Create a Customer Anywhere: What Web Businesses Can Learn from Hardware Store Owners"
** [http://budurl.com/timwalker Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157614352022614/ Images]
* January 2009: Dave Evans on Social Media Marketing
** [http://budurl.com/bswebevans Audio]
** [http://flickr.com/photos/weblogsky/sets/72157613091424490/ Images]
** [http://weblogsky.com/ppt/bsweb-evans.ppt Slides]
* December 2008: Ash Maurya on P2Web - a new model that blurs the boundaries between the desktop and the web.
** [http://weblogsky.com/audio/bsweb_ashmaurya.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157611344793665/ Images]
** [http://www.wiredreach.com/p2web.html Slides]
* November 2008: [http://www.bootstrapaustin.org/wiki/index.php/Demo_Camp Democamp III]
** [http://weblogsky.com/audio/bsweb_democamp.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157610406534487/ Images]
* October 2008: Jon Lebkowsky and Bijoy Goswami on Building Effective Communities
** [http://weblogsky.com/audio/bsweb_community.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157610432527838/ Images]
** [http://www.slideshare.net/bijoyg/bootstrap-your-online-community-11-01-2008-presentation Slides]
* September 2008: [http://everydotconnects.com/our-team/mike-chapman/ Mike Chapman] on [http://twitter.com Twitter]
** [http://weblogsky.com/audio/bsweb_mikechapman.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157607354198237/ Images]
* August 2008: [http://markphillip.com Mark Phillip]: "200s, 304s, Expires Headers, HTTP Compression, and You"
** [http://weblogsky.com/audio/bsweb_markphillip.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157607101322447/ Images]
** [http://markphillip.com/talks/200s-304s.ppt Slides]
* July 2008: Jon Lebkowsky, "How to Talk to Your Web Developer"
** [http://weblogsky.com/audio/bsweb_lebkowsky.mp3 Audio]
* June 2008: Bryan Bilbrey on Scrum development. Sorry, no media from that event.
* May 2008: Edward Cruz, [http://www.molecularthinking.com Molecular Thinking] talks about Ruby on Rails.
** [http://weblogsky.com/audio/bootstrap/bsweb_may2008_ruby.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157605268034274/ Photos]
** Slides as pdfs:
*** [http://weblogsky.com/pdf/BootstrappingRails.pdf Bootstrapping Rails]
*** [http://weblogsky.com/pdf/RailsandMVC.pdf Rails and MVC]
* April 2008: [http://www.conjunctured.com Conjunctured] featuring Dusty Reagan, John Erik Metcalf, Cesar Torres, and David Walker.
** [http://weblogsky.com/audio/bsweb_conjunctured.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157604598128311/ Images]
* March 2008: [http://www.customerchaos.com/ Brian Massey]
** [http://www.hearthis.com/index.php/features/brian_massey_online_conversion/ Audio]
** [http://www.slideshare.net/bmassey/conversion-conversations-brian-massey Slides]
** [http://flickr.com/photos/weblogsky/sets/72157604268145617/ Images]
* February 2008: Rob Campanell from [http://blastro.com Blastro]
** [http://www.weblogsky.com/audio/bootstrap/bsweb_campanell.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157603966782012/ Images]
* January 2008: Lynn Pausic on Usability vs Usefulness
** [http://weblogsky.com/audio/bootstrap/bsweb-pausic.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157603744197144/ Images]
** [http://weblogsky/pdf/usability-usefulness1-15-08.pdf Slides]
** Lynn's company is [http://www.experoinc.com/ Expero]
* October 2007: Jim Eustace on Adobe Flex
** [http://www.weblogsky.com/audio/bootstrap/bsweb_eustace.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602782762896/ Images]
* September 2007: Bill Leake and Bill Anderson on Findability
** [http://www.weblogsky.com/audio/bootstap/bsweb_findability.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602222208339/ Images]
* August 2007: Andrew Alleman on Domain Names
** [http://weblogsky.com/audio/bootstrap/bsweb_andrew_alleman.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602091701207/ Images]
* July 2007: Chris Justice on Joomla
** [http://weblogsky.com/audio/bootstrap/bootstrapweb_joomla.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/944678734/ Images]
* June 2007 (postoned from May): Social Networks
** [http://weblogsky.com/audio/bootstrap/20070604_socialnet.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157600315982051/ Images]
* November 2006: Tom Brown, Open ID
** [http://www.weblogsky.com/audio/bootstrap/web_openid_tom.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594395442562/ Images]
* October 2006: Miles Sims and Kyle Johnson, Ecommerce
** [http://www.weblogsky.com/audio/bootstrap/ecommerce.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594346417452/ Images]
* September 2006: Bill Leake, Search Marketing
** [http://www.weblogsky.com/audio/bootstrap/leake.mp3 Audio]
* August 2006: Web 2.0, part 2
** [http://www.weblogsky.com/audio/20060828_bootstrapweb.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594257076345/ Images]

== Fearless Leader ==

* 2009 - Present: Marcus Mateus marcus -AT mateus -DOT- com
* 2004-2009: [http://weblogsky.com Jon Lebkowsky]

== Resources ==

*[http://tech.groups.yahoo.com/group/osposse/ Open Source Posse]
*[http://tech.groups.yahoo.com/group/arctan Austin Ruby Yahoo Group]
*[http://groups.google.com/group/AgileAustin?lnk=srg Agile Users Group]
*[http://www.thegreengrid.org Data Center Power Reduction]
*[http://effaustin.org EFF-Austin]
*[http://www.cmsmatrix.org/ CMS Matrix] - Compare content management systems.
*[[Joomla!]]

== Charter/Mission ==

'''Mission'''

The Web subgroup will

* Discuss and understand the state and future of web technology,
* explore the nature, character, and scope of web-based business opportunities,
* serve as a web technology resource for the Bootstrap Network,
* develop an understanding of current and potential web business models, and
* facilitate collaboration and knowledge sharing among group members.

== Projects ==
* [[Net neutrality discussion]]
* [[Regional Web Companies]]

{{Industry Subgroups}}
[[Category: Subgroups]]
[[Category: Subgroups by Industry]]

Interactive Subgroup

2011-03-04T18:53:20Z

Marcus: /* Next Meeting */

== Sign Up ==
The Bootstrap Interactive Subgroup (formerly Web Subgroup) is for founders of bootstrap businesses who have an interest in leveraging web & mobile technology to build their business. You don't have to have a web company per se - we all use the web as part of our business. Participation in our monthly meetings and ongoing online conversations is a great way to get and remain knowledgeable about best practices and new technologies. Subgroup lead is [http://simplitex.com Marcus Mateus], marcus ~at~ simplitex dot com.

== Next Meeting ==
We meet the third Tuesday of each month, 7:00pm at Conjunctured, 1309 E. 7th Street, Austin, Texas.

* Mar 15, No meeting in honor of SXSW and related activities
** Mar 10, [http://austincohabitatparty.com/ Cohabitat Party]

== Archives ==
Past Bootstrap Interactive meetings, including audio, images, and slides when available. We've changed the format of the meetings to be discussions rather than presentations, with possible exceptions. When we have a presentation, we'll attempt to record it and post here.

===2011 ===
* Feb 15, "Getting Noticed at SXSW Bootstrap Style", Nehemiah Pitts, Owner Shining Light Consulting (Business Development Consulting) and Consulting Director of Sales at [http://www.fg2.com/ FG SQUARED]
<blockquote>
Nehemiah is a community evangelist spreading the word about Austin's Cohabitat Party -- an underground SXSW party aimed to convene Austins interactive scene, showcase Austin's talented web companies, and build community that is rich with new possibility.
</blockquote>
* Jan 18, "Starting and Running a Software as a Service", Jason Ford Founder and CEO of [http://feedmagnet.com FeedMagnet]
<blockquote>
Jason has been working on the Web as designer, developer, and strategist for as long as the Internet has been used for marketing. He has a passion for innovation and started FeedMagnet so that businesses and agencies don't have to re-invent the wheel every time they want to use social content online. Feed Magnet pulls together content from a variety of social and other media for businesses to gather, filter, moderate, and showcase.
</blockquote>

=== 2010 ===
* Nov 17, "How to Give a Great Demo" - Lorin Rivers of [http://mossaur.com mossaur.com]
<blockquote>
The process from concept to delivery, what to think about, how to go about it and how to document it so anybody who needs to can also give a demo that tells the story you want told about what it is you are showing off.
 
Lorin has consulted on technical marketing for the likes of Bare Bones Software and OmniGroup, including helping them develop and deliver successful demos.
</blockquote>
* Oct 19, "Some Patterns of Lean Startup from [http://foodonthetable.com FoodOnTheTable.com]" - Steve Sanderson
<blockquote>Most of us have spent tremendous effort on planning, anticipating the needs of our customers, testing before release to our customers, re-thinking, re-considering and re-coding. The only thing that may seem worse is when there’s none of this. Regardless, we expect to know, in advance what’s true about our customers. What if both alternatives are wrong? What if, instead, we assume we’re ignorant and use our creativity to learn? Find out how we decide what to do next using feedback loops of continuous learning and continuous deployment and some of our results.
 
Come hear about how we started an online business without a website.</blockquote>
* Sep 21, CANCELED - No Meeting This Month
* Aug 17, "Web-based Business Postmortem" - Percy Wegmann, founder of Bidtective, will discuss his experience trying to start a marketplace-based business that didn't quite make it. Hindsight being 20-20, he will share what he should have known before starting the business, before picking an industry, before choosing a financing model, before setting a pricing structure and before starting to market his product. Please join us for a candid and no-holds barred post-mortem on what seemed like a great idea at the time.
** Some good pre-meeting reading on the challenges of the [http://blog.asmartbear.com/marketplace-business-model.html marketplace business model]
* July 20, "Interactive Sub-group Roundtable" - We will have a round-table discussion about our business challenges in the interactive space and what we as a subgroup can do to help overcome these challenges. Whether you are struggling to understand the interactive market & technology landscape, trying to get clients to see (and pay) for the value, or anything else interactive related, we want to help you grow your business.
* June 15, CANCELED - No Meeting This Month
* May 18, "Leveraging Location Based Services in your Business" - Todd Barnard will be presenting about creative ways to leverage increasingly ubiquitous location aware services, many of them free, to grow your business. He will be using a fellow bootstrapper's business as a case study. Todd [http://twitter.com/toddbarnard @toddbarnard] is a local "product manager" (he's not big on that job description though) with a burning passion for harnessing the power of activity streams in general and location awareness in particular.
** [http://www.slideshare.net/ronin691/bootstrap-atx-interactive-talk Slides]
* Apr 20, Dawn Green founder of [http://www.thunderdata.com Thunder Data Systems], a local web development consultancy, will share her insights and experiences from nearly a decade of bootstrapping... including their relatively recent transition from strictly services to the selling of SaaS with their [http://thundertix.com ThunderTix] offering.
* Mar - No Meeting in honor of SXSW
* Feb 16, Group roundtable discussion about Austin's Interactive & Entrepreneurial scenes. Both how and where to plugin to the scenes, as well as how to leverage them to grow your business.
* Jan 19, Steve Golab founder of [http://www.fg2.com/ FG SQUARED] interactive marketing agency, will be sharing his insights and learnings from 15 years of bootstrapping.
** [http://www.youtube.com/watch?v=Dv96DmShTrA Video] - Big Thanks to Percy Wegmann for Recording and Uploading
** [http://www.slideshare.net/steve_golab/bootstrap-interactive-jan-19-2010 Slides]

=== 2009 ===

* December 2009, No meeting - Celebrating the Journey!
* November 2009, Brandon Taylor from [http://btaylordesign.com/ bTaylor Design] will be doing a design critique of a few member websites
* October 2009, Bijoy Goswami on "The Bootstrap Model in the Interactive Space"
** Also, a discussion of the changing vision/scope for the subgroup
* May 2009, Andrew Donoho on "The Interactive Mobile Web"
** [http://weblogsky.com/audio/bsweb-adonoho.mp3 Audio]
** [http://weblogsky.com/ppt/bsweb-adonoho.pdf Slides]
* DemoCamp at 3925 W. Braker Lane (In the MCC Building) Austin, TX. Thanks to Tech Ranch Austin! No audio for this one (sorry).
** [http://www.flickr.com/photos/weblogsky/sets/72157617445497587/ Images]
* March 2009: No meeting (we were at [http://sxsw.com SXSW]
* February 2009: Tim Walker of Hoover's: "You Can Create a Customer Anywhere: What Web Businesses Can Learn from Hardware Store Owners"
** [http://budurl.com/timwalker Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157614352022614/ Images]
* January 2009: Dave Evans on Social Media Marketing
** [http://budurl.com/bswebevans Audio]
** [http://flickr.com/photos/weblogsky/sets/72157613091424490/ Images]
** [http://weblogsky.com/ppt/bsweb-evans.ppt Slides]
* December 2008: Ash Maurya on P2Web - a new model that blurs the boundaries between the desktop and the web.
** [http://weblogsky.com/audio/bsweb_ashmaurya.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157611344793665/ Images]
** [http://www.wiredreach.com/p2web.html Slides]
* November 2008: [http://www.bootstrapaustin.org/wiki/index.php/Demo_Camp Democamp III]
** [http://weblogsky.com/audio/bsweb_democamp.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157610406534487/ Images]
* October 2008: Jon Lebkowsky and Bijoy Goswami on Building Effective Communities
** [http://weblogsky.com/audio/bsweb_community.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157610432527838/ Images]
** [http://www.slideshare.net/bijoyg/bootstrap-your-online-community-11-01-2008-presentation Slides]
* September 2008: [http://everydotconnects.com/our-team/mike-chapman/ Mike Chapman] on [http://twitter.com Twitter]
** [http://weblogsky.com/audio/bsweb_mikechapman.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157607354198237/ Images]
* August 2008: [http://markphillip.com Mark Phillip]: "200s, 304s, Expires Headers, HTTP Compression, and You"
** [http://weblogsky.com/audio/bsweb_markphillip.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157607101322447/ Images]
** [http://markphillip.com/talks/200s-304s.ppt Slides]
* July 2008: Jon Lebkowsky, "How to Talk to Your Web Developer"
** [http://weblogsky.com/audio/bsweb_lebkowsky.mp3 Audio]
* June 2008: Bryan Bilbrey on Scrum development. Sorry, no media from that event.
* May 2008: Edward Cruz, [http://www.molecularthinking.com Molecular Thinking] talks about Ruby on Rails.
** [http://weblogsky.com/audio/bootstrap/bsweb_may2008_ruby.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157605268034274/ Photos]
** Slides as pdfs:
*** [http://weblogsky.com/pdf/BootstrappingRails.pdf Bootstrapping Rails]
*** [http://weblogsky.com/pdf/RailsandMVC.pdf Rails and MVC]
* April 2008: [http://www.conjunctured.com Conjunctured] featuring Dusty Reagan, John Erik Metcalf, Cesar Torres, and David Walker.
** [http://weblogsky.com/audio/bsweb_conjunctured.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157604598128311/ Images]
* March 2008: [http://www.customerchaos.com/ Brian Massey]
** [http://www.hearthis.com/index.php/features/brian_massey_online_conversion/ Audio]
** [http://www.slideshare.net/bmassey/conversion-conversations-brian-massey Slides]
** [http://flickr.com/photos/weblogsky/sets/72157604268145617/ Images]
* February 2008: Rob Campanell from [http://blastro.com Blastro]
** [http://www.weblogsky.com/audio/bootstrap/bsweb_campanell.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157603966782012/ Images]
* January 2008: Lynn Pausic on Usability vs Usefulness
** [http://weblogsky.com/audio/bootstrap/bsweb-pausic.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157603744197144/ Images]
** [http://weblogsky/pdf/usability-usefulness1-15-08.pdf Slides]
** Lynn's company is [http://www.experoinc.com/ Expero]
* October 2007: Jim Eustace on Adobe Flex
** [http://www.weblogsky.com/audio/bootstrap/bsweb_eustace.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602782762896/ Images]
* September 2007: Bill Leake and Bill Anderson on Findability
** [http://www.weblogsky.com/audio/bootstap/bsweb_findability.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602222208339/ Images]
* August 2007: Andrew Alleman on Domain Names
** [http://weblogsky.com/audio/bootstrap/bsweb_andrew_alleman.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602091701207/ Images]
* July 2007: Chris Justice on Joomla
** [http://weblogsky.com/audio/bootstrap/bootstrapweb_joomla.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/944678734/ Images]
* June 2007 (postoned from May): Social Networks
** [http://weblogsky.com/audio/bootstrap/20070604_socialnet.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157600315982051/ Images]
* November 2006: Tom Brown, Open ID
** [http://www.weblogsky.com/audio/bootstrap/web_openid_tom.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594395442562/ Images]
* October 2006: Miles Sims and Kyle Johnson, Ecommerce
** [http://www.weblogsky.com/audio/bootstrap/ecommerce.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594346417452/ Images]
* September 2006: Bill Leake, Search Marketing
** [http://www.weblogsky.com/audio/bootstrap/leake.mp3 Audio]
* August 2006: Web 2.0, part 2
** [http://www.weblogsky.com/audio/20060828_bootstrapweb.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594257076345/ Images]

== Fearless Leader ==

* 2009 - Present: Marcus Mateus marcus -AT mateus -DOT- com
* 2004-2009: [http://weblogsky.com Jon Lebkowsky]

== Resources ==

*[http://tech.groups.yahoo.com/group/osposse/ Open Source Posse]
*[http://tech.groups.yahoo.com/group/arctan Austin Ruby Yahoo Group]
*[http://groups.google.com/group/AgileAustin?lnk=srg Agile Users Group]
*[http://www.thegreengrid.org Data Center Power Reduction]
*[http://effaustin.org EFF-Austin]
*[http://www.cmsmatrix.org/ CMS Matrix] - Compare content management systems.
*[[Joomla!]]

== Charter/Mission ==

'''Mission'''

The Web subgroup will

* Discuss and understand the state and future of web technology,
* explore the nature, character, and scope of web-based business opportunities,
* serve as a web technology resource for the Bootstrap Network,
* develop an understanding of current and potential web business models, and
* facilitate collaboration and knowledge sharing among group members.

== Projects ==
* [[Net neutrality discussion]]
* [[Regional Web Companies]]

{{Industry Subgroups}}
[[Category: Subgroups]]
[[Category: Subgroups by Industry]]

Interactive Subgroup

2011-03-04T18:49:40Z

Marcus: /* 2011 */

== Sign Up ==
The Bootstrap Interactive Subgroup (formerly Web Subgroup) is for founders of bootstrap businesses who have an interest in leveraging web & mobile technology to build their business. You don't have to have a web company per se - we all use the web as part of our business. Participation in our monthly meetings and ongoing online conversations is a great way to get and remain knowledgeable about best practices and new technologies. Subgroup lead is [http://simplitex.com Marcus Mateus], marcus ~at~ simplitex dot com.

== Next Meeting ==
We meet the third Tuesday of each month, 7:00pm at Conjunctured, 1309 E. 7th Street, Austin, Texas.

== Archives ==
Past Bootstrap Interactive meetings, including audio, images, and slides when available. We've changed the format of the meetings to be discussions rather than presentations, with possible exceptions. When we have a presentation, we'll attempt to record it and post here.

===2011 ===
* Feb 15, "Getting Noticed at SXSW Bootstrap Style", Nehemiah Pitts, Owner Shining Light Consulting (Business Development Consulting) and Consulting Director of Sales at [http://www.fg2.com/ FG SQUARED]
<blockquote>
Nehemiah is a community evangelist spreading the word about Austin's Cohabitat Party -- an underground SXSW party aimed to convene Austins interactive scene, showcase Austin's talented web companies, and build community that is rich with new possibility.
</blockquote>
* Jan 18, "Starting and Running a Software as a Service", Jason Ford Founder and CEO of [http://feedmagnet.com FeedMagnet]
<blockquote>
Jason has been working on the Web as designer, developer, and strategist for as long as the Internet has been used for marketing. He has a passion for innovation and started FeedMagnet so that businesses and agencies don't have to re-invent the wheel every time they want to use social content online. Feed Magnet pulls together content from a variety of social and other media for businesses to gather, filter, moderate, and showcase.
</blockquote>

=== 2010 ===
* Nov 17, "How to Give a Great Demo" - Lorin Rivers of [http://mossaur.com mossaur.com]
<blockquote>
The process from concept to delivery, what to think about, how to go about it and how to document it so anybody who needs to can also give a demo that tells the story you want told about what it is you are showing off.
 
Lorin has consulted on technical marketing for the likes of Bare Bones Software and OmniGroup, including helping them develop and deliver successful demos.
</blockquote>
* Oct 19, "Some Patterns of Lean Startup from [http://foodonthetable.com FoodOnTheTable.com]" - Steve Sanderson
<blockquote>Most of us have spent tremendous effort on planning, anticipating the needs of our customers, testing before release to our customers, re-thinking, re-considering and re-coding. The only thing that may seem worse is when there’s none of this. Regardless, we expect to know, in advance what’s true about our customers. What if both alternatives are wrong? What if, instead, we assume we’re ignorant and use our creativity to learn? Find out how we decide what to do next using feedback loops of continuous learning and continuous deployment and some of our results.
 
Come hear about how we started an online business without a website.</blockquote>
* Sep 21, CANCELED - No Meeting This Month
* Aug 17, "Web-based Business Postmortem" - Percy Wegmann, founder of Bidtective, will discuss his experience trying to start a marketplace-based business that didn't quite make it. Hindsight being 20-20, he will share what he should have known before starting the business, before picking an industry, before choosing a financing model, before setting a pricing structure and before starting to market his product. Please join us for a candid and no-holds barred post-mortem on what seemed like a great idea at the time.
** Some good pre-meeting reading on the challenges of the [http://blog.asmartbear.com/marketplace-business-model.html marketplace business model]
* July 20, "Interactive Sub-group Roundtable" - We will have a round-table discussion about our business challenges in the interactive space and what we as a subgroup can do to help overcome these challenges. Whether you are struggling to understand the interactive market & technology landscape, trying to get clients to see (and pay) for the value, or anything else interactive related, we want to help you grow your business.
* June 15, CANCELED - No Meeting This Month
* May 18, "Leveraging Location Based Services in your Business" - Todd Barnard will be presenting about creative ways to leverage increasingly ubiquitous location aware services, many of them free, to grow your business. He will be using a fellow bootstrapper's business as a case study. Todd [http://twitter.com/toddbarnard @toddbarnard] is a local "product manager" (he's not big on that job description though) with a burning passion for harnessing the power of activity streams in general and location awareness in particular.
** [http://www.slideshare.net/ronin691/bootstrap-atx-interactive-talk Slides]
* Apr 20, Dawn Green founder of [http://www.thunderdata.com Thunder Data Systems], a local web development consultancy, will share her insights and experiences from nearly a decade of bootstrapping... including their relatively recent transition from strictly services to the selling of SaaS with their [http://thundertix.com ThunderTix] offering.
* Mar - No Meeting in honor of SXSW
* Feb 16, Group roundtable discussion about Austin's Interactive & Entrepreneurial scenes. Both how and where to plugin to the scenes, as well as how to leverage them to grow your business.
* Jan 19, Steve Golab founder of [http://www.fg2.com/ FG SQUARED] interactive marketing agency, will be sharing his insights and learnings from 15 years of bootstrapping.
** [http://www.youtube.com/watch?v=Dv96DmShTrA Video] - Big Thanks to Percy Wegmann for Recording and Uploading
** [http://www.slideshare.net/steve_golab/bootstrap-interactive-jan-19-2010 Slides]

=== 2009 ===

* December 2009, No meeting - Celebrating the Journey!
* November 2009, Brandon Taylor from [http://btaylordesign.com/ bTaylor Design] will be doing a design critique of a few member websites
* October 2009, Bijoy Goswami on "The Bootstrap Model in the Interactive Space"
** Also, a discussion of the changing vision/scope for the subgroup
* May 2009, Andrew Donoho on "The Interactive Mobile Web"
** [http://weblogsky.com/audio/bsweb-adonoho.mp3 Audio]
** [http://weblogsky.com/ppt/bsweb-adonoho.pdf Slides]
* DemoCamp at 3925 W. Braker Lane (In the MCC Building) Austin, TX. Thanks to Tech Ranch Austin! No audio for this one (sorry).
** [http://www.flickr.com/photos/weblogsky/sets/72157617445497587/ Images]
* March 2009: No meeting (we were at [http://sxsw.com SXSW]
* February 2009: Tim Walker of Hoover's: "You Can Create a Customer Anywhere: What Web Businesses Can Learn from Hardware Store Owners"
** [http://budurl.com/timwalker Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157614352022614/ Images]
* January 2009: Dave Evans on Social Media Marketing
** [http://budurl.com/bswebevans Audio]
** [http://flickr.com/photos/weblogsky/sets/72157613091424490/ Images]
** [http://weblogsky.com/ppt/bsweb-evans.ppt Slides]
* December 2008: Ash Maurya on P2Web - a new model that blurs the boundaries between the desktop and the web.
** [http://weblogsky.com/audio/bsweb_ashmaurya.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157611344793665/ Images]
** [http://www.wiredreach.com/p2web.html Slides]
* November 2008: [http://www.bootstrapaustin.org/wiki/index.php/Demo_Camp Democamp III]
** [http://weblogsky.com/audio/bsweb_democamp.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157610406534487/ Images]
* October 2008: Jon Lebkowsky and Bijoy Goswami on Building Effective Communities
** [http://weblogsky.com/audio/bsweb_community.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157610432527838/ Images]
** [http://www.slideshare.net/bijoyg/bootstrap-your-online-community-11-01-2008-presentation Slides]
* September 2008: [http://everydotconnects.com/our-team/mike-chapman/ Mike Chapman] on [http://twitter.com Twitter]
** [http://weblogsky.com/audio/bsweb_mikechapman.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157607354198237/ Images]
* August 2008: [http://markphillip.com Mark Phillip]: "200s, 304s, Expires Headers, HTTP Compression, and You"
** [http://weblogsky.com/audio/bsweb_markphillip.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157607101322447/ Images]
** [http://markphillip.com/talks/200s-304s.ppt Slides]
* July 2008: Jon Lebkowsky, "How to Talk to Your Web Developer"
** [http://weblogsky.com/audio/bsweb_lebkowsky.mp3 Audio]
* June 2008: Bryan Bilbrey on Scrum development. Sorry, no media from that event.
* May 2008: Edward Cruz, [http://www.molecularthinking.com Molecular Thinking] talks about Ruby on Rails.
** [http://weblogsky.com/audio/bootstrap/bsweb_may2008_ruby.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157605268034274/ Photos]
** Slides as pdfs:
*** [http://weblogsky.com/pdf/BootstrappingRails.pdf Bootstrapping Rails]
*** [http://weblogsky.com/pdf/RailsandMVC.pdf Rails and MVC]
* April 2008: [http://www.conjunctured.com Conjunctured] featuring Dusty Reagan, John Erik Metcalf, Cesar Torres, and David Walker.
** [http://weblogsky.com/audio/bsweb_conjunctured.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157604598128311/ Images]
* March 2008: [http://www.customerchaos.com/ Brian Massey]
** [http://www.hearthis.com/index.php/features/brian_massey_online_conversion/ Audio]
** [http://www.slideshare.net/bmassey/conversion-conversations-brian-massey Slides]
** [http://flickr.com/photos/weblogsky/sets/72157604268145617/ Images]
* February 2008: Rob Campanell from [http://blastro.com Blastro]
** [http://www.weblogsky.com/audio/bootstrap/bsweb_campanell.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157603966782012/ Images]
* January 2008: Lynn Pausic on Usability vs Usefulness
** [http://weblogsky.com/audio/bootstrap/bsweb-pausic.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157603744197144/ Images]
** [http://weblogsky/pdf/usability-usefulness1-15-08.pdf Slides]
** Lynn's company is [http://www.experoinc.com/ Expero]
* October 2007: Jim Eustace on Adobe Flex
** [http://www.weblogsky.com/audio/bootstrap/bsweb_eustace.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602782762896/ Images]
* September 2007: Bill Leake and Bill Anderson on Findability
** [http://www.weblogsky.com/audio/bootstap/bsweb_findability.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602222208339/ Images]
* August 2007: Andrew Alleman on Domain Names
** [http://weblogsky.com/audio/bootstrap/bsweb_andrew_alleman.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157602091701207/ Images]
* July 2007: Chris Justice on Joomla
** [http://weblogsky.com/audio/bootstrap/bootstrapweb_joomla.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/944678734/ Images]
* June 2007 (postoned from May): Social Networks
** [http://weblogsky.com/audio/bootstrap/20070604_socialnet.mp3 Audio]
** [http://www.flickr.com/photos/weblogsky/sets/72157600315982051/ Images]
* November 2006: Tom Brown, Open ID
** [http://www.weblogsky.com/audio/bootstrap/web_openid_tom.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594395442562/ Images]
* October 2006: Miles Sims and Kyle Johnson, Ecommerce
** [http://www.weblogsky.com/audio/bootstrap/ecommerce.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594346417452/ Images]
* September 2006: Bill Leake, Search Marketing
** [http://www.weblogsky.com/audio/bootstrap/leake.mp3 Audio]
* August 2006: Web 2.0, part 2
** [http://www.weblogsky.com/audio/20060828_bootstrapweb.mp3 Audio]
** [http://flickr.com/photos/weblogsky/sets/72157594257076345/ Images]

== Fearless Leader ==

* 2009 - Present: Marcus Mateus marcus -AT mateus -DOT- com
* 2004-2009: [http://weblogsky.com Jon Lebkowsky]

== Resources ==

*[http://tech.groups.yahoo.com/group/osposse/ Open Source Posse]
*[http://tech.groups.yahoo.com/group/arctan Austin Ruby Yahoo Group]
*[http://groups.google.com/group/AgileAustin?lnk=srg Agile Users Group]
*[http://www.thegreengrid.org Data Center Power Reduction]
*[http://effaustin.org EFF-Austin]
*[http://www.cmsmatrix.org/ CMS Matrix] - Compare content management systems.
*[[Joomla!]]

== Charter/Mission ==

'''Mission'''

The Web subgroup will

* Discuss and understand the state and future of web technology,
* explore the nature, character, and scope of web-based business opportunities,
* serve as a web technology resource for the Bootstrap Network,
* develop an understanding of current and potential web business models, and
* facilitate collaboration and knowledge sharing among group members.

== Projects ==
* [[Net neutrality discussion]]
* [[Regional Web Companies]]

{{Industry Subgroups}}
[[Category: Subgroups]]
[[Category: Subgroups by Industry]]